Field notes

Thinking for the
search after next.

Clear, practical observations on discoverability, AI answers and the moving parts that make organisations visible.

How to measure AI search visibility

A practical measurement framework for Google AI features, Microsoft Copilot, ChatGPT referrals and repeatable prompt research without pretending AI answers are fixed rankings.

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What is AI search optimisation?

A practical explanation of AI search optimisation, GEO and AEO, including the signals that can help a business become easier to retrieve, understand and cite.

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SEO and GEO: how should they work together?

See which SEO and GEO foundations are shared, where AI search needs additional attention, and how to manage both through one practical roadmap.

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AI search readiness checklist for business websites

A practical checklist for assessing whether a business website is accessible, understandable, evidence-led and ready for AI-assisted discovery.

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AI search is changing discovery. The fundamentals still matter.

What answer engines change, what they inherit from traditional search, and where organisations should focus first.

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Is monthly SEO and GEO work still worth it?

Why consistency matters when discovery platforms, content formats and competitive signals evolve continuously.

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How do I make the most of AI search optimisation?

A practical view of what businesses can improve now to become more legible and credible in generated answers.

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Why search volume matters in your keyword strategy

How demand data helps distinguish language your organisation uses from the words customers actually choose.

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Outreach for backlinks: earning links Google will love

A grounded approach to relevance, outreach and the third-party signals that strengthen online authority.

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A community directory built for the future of search

What a fast, structured local directory reveals about entities, useful information and AI-ready discovery.

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