SEO & AI
search.
Be the answer. We help ambitious organisations earn visibility in Google, AI answers and the search experiences shaping what customers choose next.
since1997
Senior search expertise,
close to the work.
Digital Kiwis is an independent SEO and AI search agency based in Te Aro, Wellington. We work with organisations throughout New Zealand to improve organic visibility, generated-answer citations, local discovery and the commercial journeys that begin with search.
Every engagement connects technical SEO, content, entities, structured data, authority and measurement. That joined-up approach matters because Google, AI assistants, Maps and emerging agents all depend on overlapping evidence about what a business is, what it knows and why it should be trusted.
People no longer search
in one place.
Discovery is fragmenting across traditional results, AI overviews, chat interfaces, maps and agents. Brands that win will be easy to find, easy to understand and easy to trust across all of them.
That is the new work of search.
One search strategy.
Every surface.
From foundational SEO to the answer engines arriving now, we make every signal work harder together.
Need the whole system working together?
See every capability↗Old enough to know better.
Curious enough to keep changing.
Digital Kiwis is led by Peter Mahoney, who began working professionally with search in 1997. We pair that deep pattern recognition with constant testing of how modern discovery systems behave.
Meet Digital Kiwis↗and the open web
and never less than five
working without borders
He knows programming and the internet inside out. If you’re thinking about asking Peter to do a job or hesitating, just do it.
Questions worth
asking.
AI search optimisation helps answer engines and assistants accurately understand, trust and cite your business. It combines strong technical foundations, explicit entities, structured data, useful content and corroborating signals across the wider web.
No. AI discovery and traditional search share many foundations: crawlability, relevance, authority and a clear information architecture. We build those foundations once, then optimise how they work across Google results, AI answers, Maps and emerging agent-led journeys.
Technical improvements can be recognised quickly, while competitive visibility usually compounds over months. Timing depends on your starting point, market and publishing capacity. We establish a baseline, prioritise the highest-value work and report movement without manufacturing certainty.
Usually not. We can improve most established websites, with particular depth in WordPress. If the platform is genuinely limiting performance, we will make the case clearly and help you choose the smallest sensible intervention.
Absolutely. We often operate as the specialist search layer alongside internal marketing teams, developers, writers and creative agencies. We can lead delivery, provide a roadmap, or coach your team through implementation.
The work is tied to your roadmap rather than a generic checklist. It may include technical fixes, content briefs, on-page improvements, entity and schema work, internal linking, local search, authority building, analytics and a concise report explaining what changed and why.