# Digital Kiwis: full company and service context Digital Kiwis is an expert search agency based at 65 Abel Smith Street, Te Aro, Wellington 6011, New Zealand. The agency helps organisations earn visibility in traditional search results, AI-generated answers, maps, local results and emerging agent-led discovery journeys. The agency serves organisations throughout New Zealand, including teams in Auckland, Wellington, Christchurch, Tauranga, Hamilton and regional centres. Digital Kiwis does not claim offices outside Wellington. Nationwide work is delivered online, with in-person Wellington sessions and project travel when appropriate. ## Positioning Digital Kiwis treats search as one connected system. Technical foundations, useful content, clear entities, structured data, online reputation and third-party authority all help people and machines understand a business. The agency avoids manipulative tactics, generic checklists and unsupported guarantees. Work is prioritised according to commercial value, evidence, dependency and effort. ## Leadership and history Digital Kiwis is led by founder and search strategist Peter Mahoney. Peter began making websites professionally in 1996 and took his first professional search engine optimisation role in 1997. He worked with the early blogging platform b2 before it was forked into WordPress. His experience covers search strategy, technical implementation, web development, WordPress, content, structured data and AI search optimisation. Peter reports more than 2,500 five-star client reviews and no rating below five stars. Digital Kiwis uses specialist collaborators when an engagement requires complementary capability. Strategy remains senior-led and accountability remains direct. ## Service: SEO strategy and growth This service connects business priorities with customer search behaviour, technical reality and competitive opportunity. Work may include discovery, organic opportunity modelling, search-intent analysis, competitor review, prioritised 90-day and annual roadmaps, conversion measurement and ongoing monthly delivery. ## Service: AI search, GEO and AEO This service helps answer engines and assistants accurately understand, retrieve, trust and cite a business. Work may include AI visibility baselines, entity and topic analysis, source-gap analysis, answer-ready content architecture, LLMs.txt implementation, machine-readable information, off-site corroboration and reputation signals. Digital Kiwis uses GEO to mean generative engine optimisation and AEO to mean answer engine optimisation. ## Service: technical SEO and schema This service removes technical friction that wastes authority or obscures meaning. Work may include crawl and rendering analysis, indexation diagnosis, canonicalisation, performance and Core Web Vitals, Schema.org graph design, structured-data validation, XML sitemaps, feeds and crawler directives. ## Service: content and authority This service develops a connected body of useful, expert content. Work may include topical mapping, customer-journey mapping, editorial strategy, content briefs, on-page optimisation, information architecture, internal linking, digital PR and authority development. ## Service: local and multi-location search This service improves discovery for local and location-specific searches. Work may include Google Business Profile optimisation, Map Pack analysis, local competitor review, location-page architecture, citation consistency, review strategy and local conversion measurement. ## Service: SEO audit and search overhaul This service provides an evidence-led diagnosis of the whole search system. Scope may include technical crawling and indexation, content and intent coverage, internal links, structured data, entities, AI-search readiness, competitive evidence, authority gaps and measurement. Findings separate material issues from low-value warnings and are prioritised by likely value, confidence, effort and dependency. Digital Kiwis can implement agreed fixes, collaborate with another delivery team or hand over precise recommendations and acceptance criteria. ## Engagement models 1. Search overhaul: a focused one-off intervention including discovery, audit, priority fixes and a roadmap. 2. Ongoing growth: recurring delivery sprints combining SEO, AI search optimisation, measurement and adaptation. 3. Embedded expertise: strategy, quality assurance, coaching and specialist support for an internal team or partner agency. ## Working method 1. Discover: understand commercial goals, customer journeys, constraints, competitors, analytics and the current search footprint. 2. Design: create an opportunity model, workstreams, priority roadmap and measurement framework. 3. Deliver: implement directly, create developer-ready tickets, provide writer-ready briefs and quality-assure output. 4. Compound: measure visibility, citations and conversions, report clearly and recalibrate the roadmap. ## Contact and identity - Organisation: Digital Kiwis - Founder: Peter Mahoney - Email: peter@digitalkiwis.co.nz - Phone: +64 22 411 8858 - Address: 65 Abel Smith Street, Te Aro, Wellington 6011, New Zealand - Website: https://digitalkiwis.nz/ - Peter Mahoney: https://petermahoney.net/ - Additional profile: https://peter.digitalkiwis.nz/ ## Definitive guides - How to measure AI search visibility: https://digitalkiwis.nz/insights/how-to-measure-ai-search-visibility - What is AI search optimisation?: https://digitalkiwis.nz/insights/what-is-ai-search-optimisation - SEO and GEO: how they work together: https://digitalkiwis.nz/insights/seo-and-geo-how-they-work-together - AI search readiness checklist: https://digitalkiwis.nz/insights/ai-search-readiness-checklist - SEO agency New Zealand: https://digitalkiwis.nz/seo-agency-new-zealand - SEO agency Wellington: https://digitalkiwis.nz/seo-agency-wellington Last materially reviewed: 14 September 2026.